Destination platform / CMS
Nathan Benderson Park
A destination platform shaped around visitors, athletes, families, partners, events, membership, and the publishing needs behind a complex community resource.
Planning information, experiences, facilities, and practical next steps are brought into one visual path.
The system behind the screen
Built around the real decision and the real work.
Many audiences needed different answers from the same destination.
Visitors, athletes, families, partners, sponsors, members, and publishers each needed a clear route without flattening the larger park story.
Organize around audience intent and ongoing publishing.
Visitor planning, events, membership, community information, registrations, and intake were treated as connected experiences.
A flexible destination website and operational CMS.
Information architecture, navigation, content models, media, search controls, registration paths, and publishing workflows support the public experience.
Real project views
Look past the cover. See how the experience actually works.
Program value and participation made easier to understand.
Membership benefits and action paths fit the same editorial system as the broader destination experience.
The public story continues into account utility.
Member tools are presented as part of a continuous platform instead of a disconnected back-office screen.
What is inside
A content system built for a place with many stories.
The platform balances editorial energy with the practical information visitors and program participants need.
Audience pathways
Navigation and page structure begin with what each visitor is trying to do.
- Visit and facility information
- Events and programs
- Athlete and family pathways
- Partner and sponsor visibility
Publishing system
Teams can manage a living destination rather than a static brochure.
- Flexible content models
- Media and editorial tools
- Search and navigation controls
- Ongoing destination content
Participation
Information moves toward real registration and relationship paths.
- Membership presentation
- Registrations and intake
- Member account experience
- Community conversion routes
About this work
A clear view of the problem, the solution, and the current project status.
This case study focuses on the website and publishing system WebInk delivered.
A focused website or system shaped around the business need.
Selected project
Start with the real business problem
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