Description
LSA Management – Dominate Local Search
Secure the most valuable local search real estate with a specialized Local Service Ads (LSA) management package from Webink Solutions. We handle the complex compliance, continuous auditing, and optimization required to earn the crucial Google Verified badge, driving high-quality, ready-to-book leads directly to your business.
This purchase covers the one-time setup fee only and initiates the mandatory verification process to get your ads approved.
Important Billing Details:
- Ad Spend: All lead costs are connected to your accounts, and you’ll pay these ad platform fees directly to Google. We will set up the LSA account and assist you with adding your billing credentials for full transparency.
- Management Fee: Webink Solutions will bill separately for our fixed monthly management fee ($250/month). This fee does not include your ad budget.
- Ad Model: LSA operates on a Pay-Per-Lead (PPL) basis, which is typically more cost-effective than standard Pay-Per-Click (PPC) campaigns.
LSA Pricing Options:
| Item | Fee | Frequency | Notes |
|---|---|---|---|
| One-Time Onboarding Fee | $150 | One-Time | Covers the initial configuration and compliance coordination. |
| Management Fee | $250 | Monthly | Covers all ongoing optimization and lead auditing. |
| Performance Bonus | $50 | Conditional | Applied only when monthly optimizations achieve a 10% increase in lead volume for the ad spend. |
How It Works: Verification & Launch
The Google Verified badge signals trust to customers, but requires mandatory screening. We manage the process, but your assistance is needed for compliance:
| Webink Solutions Role (Setup) | Your Role (Mandatory Verification) |
|---|---|
| Account Configuration: We create the LSA dashboard, map service areas, set service categories, and link your verified Google Business Profile. | Background Check: The business owner must personally complete the background check via a secure link sent directly from Google’s vendor. |
| Billing & Budget Prep: We set up the account structure and guide you on where to input your billing details and initial budget for lead costs. | Document Submission: You must provide current General Liability Insurance and any required state or local business licenses directly for Google’s review. |
What’s Included: High-Value Ongoing Management
Your fixed monthly management fee covers the strategic work needed to maintain high rank and maximum efficiency:
- Lead Auditing & Credit Management: We actively review all charged leads (with your team’s feedback) and submit disputes/feedback to Google to fight for charge credits (spam, wrong numbers, invalid services), ensuring your ad spend is protected.
- Ranking Optimization: We continuously monitor your critical Responsiveness Score (how quickly you answer calls and messages), which heavily impacts your ad rank. We provide advice to your team to keep this score high.
- Budget & Performance Advisory: I track your effective Cost Per Qualified Lead (CPQL) and use competitive positioning (ad rank) to advise you on when to adjust your budget to maximize lead flow.
- Compliance Monitoring: We track document expiration dates (licenses, insurance) to proactively prevent a lapse in verification, which would pause your ads.
